How to Ensure Consistent Branding When Going Global

Consistent branding when going global — Transifex

1. Create Brand Guidelines

  • Information on brand history, mission, and core values
  • Rules on logo usage (design, formats, sizes, fonts, and usage permissions)
  • Color palette
  • Typeface
  • Brand tone of voice
  • Iconography/imagery

2. Be Aware of Cultural and Language Differences

3. Focus on your Internal Brand

4. Stay Customer-Focused

5. Optimize your Campaigns

Wrapping Up

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Transifex

Transifex

502 Followers

Transifex helps you automate your localization process and manage translations in one central place.