How to Ensure Consistent Branding When Going Global

Consistent branding when going global — Transifex

1. Create Brand Guidelines

  • Information on brand history, mission, and core values
  • Rules on logo usage (design, formats, sizes, fonts, and usage permissions)
  • Color palette
  • Typeface
  • Brand tone of voice
  • Iconography/imagery

2. Be Aware of Cultural and Language Differences

3. Focus on your Internal Brand

4. Stay Customer-Focused

5. Optimize your Campaigns

Wrapping Up



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