What is Multilingual Support and How It Can Boost your Customer Support?
Most businesses function well only when they feature a good connection and proper communication with the customer. This means that everything from the helpdesk to the actual sales requires continuous and effective communication. Nowadays, sending information to a whole lot of clients is made extremely easy with the help of technology. But it is how well you personalize that information that determines the extent of your relationship with your customer. If you are wondering how to, then a great place to start is with amultilingual support center. This can be complemented withmultilingual documentation. Wondering why?
People feel most engaged and involved when they speak in their native language. The key part of trusting any business is the feeling of being engaged or at home. Besides, the knowledge that they can speak their mind without having to browse for the right word, helps while asking for help ensures a healthy business-customer relationship. This is the point of a multilingual help-desk. Things are much clearer when explained in a native language as well.
Still doubtful? Let us take a deeper look at why multilingual support, in its many forms, will take your business further and establish a deeper bond with your client base.
How multilingual support improves your customer support?
Customers need support from any business they’re working with, and they want it at the moment (and the way) they need it. As a SaaS product ourselves, we do know that there may be hundreds of queries to a help desk every day, and it is not easy to browse through documentation and answer questions. Undoubtedly, your customer support agents and engineers at the help-desk do their best to guide customers to the best possible solution and answer their questions.
This means that you require your help desk to be just a click away for customers who face any dilemma. Customers need to know you are always available to help. But is this truly enough?
It would be a great feature if customers could access multilingual help desks to voice out their thoughts in a native language. Any multilingual documentation allows both the business and the customer to understand each other. Here comes the Transifex Zendesk integration. You can easily synchronize the content that is available in your help center. You can also sync the completed translations between Transifex and Zendesk.
This allows support localization teams to create the best user experience with the Help Center. It is also a great way to boost customer trust and grow.
This story is a part of a blogpost originally published on the Transifex Blog.